BetterYou
Introduction
BetterYou is a wellness app designed to help users reclaim their time and focus on achieving their goals. Positioned as a "Healthy Habits Companion," BetterYou offers a seamless experience by integrating with fitness and wellness apps, enabling holistic habit-building and progress tracking.
Client
BetterYou
Industry
Health & Wellness
Services
User experience (UX) optimization
Objective
To improve the app’s design, making it intuitive and visually appealing while addressing user feedback and creating a streamlined experience. The goal was to balance functionality with an engaging interface to encourage daily use.
This project required a user-centric approach to refine BetterYou’s interface and optimize usability. BetterYou sought to create a unique app experience that integrates habit tracking, personalized suggestions, and progress visualization. The existing design required refinement to resonate with users seeking an approachable and rewarding wellness journey. Research highlighted the need for simplified navigation, enhanced readability, and motivational visual elements.
Process
A collaborative and iterative approach informed by user research.
The focus was on creating a balance between motivation and ease, ensuring the app felt rewarding without being overwhelming. The process began with understanding user pain points through surveys and data analysis. Prototypes were created to explore solutions, which were tested to refine navigation, layouts, and interactions. Accessibility improvements, such as larger touch targets and contrast enhancements, addressed inclusivity. Each step involved close collaboration with stakeholders to ensure alignment with BetterYou’s vision.
Outcome
The final design features simplified navigation for quicker goal tracking, enabling users to easily navigate and stay on top of their progress. Motivational visuals have been integrated to enhance user engagement and inspire continued effort. Accessibility improvements ensure an inclusive experience for all users, while AI-driven analysis of habits delivers personalized nudges to encourage progress and optimize goal achievement.
The improved app design saw significant user engagement, with a notable increase in daily activity and positive feedback from users. The streamlined navigation and motivational design elements solidified BetterYou’s position as a leader in the wellness market.
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